At the beginning of the term, we were taught key fundamentals by each of our tutors about Photoshop, Illustrator, In Design and overall, art. This information, in turn, helped aid the development of our work and the progression of our skill level.

Each lesson, we learnt a new technique, which led to a different perspective and understanding of interactive design. This was conveyed through the improvement of my work; the sketches I created and the final designs that I produced.

In Simon Klein’s lessons, I learnt how the importance of colour and gradient can affect the brains outlook when viewing a certain piece of Artwork. I incorporated this study into each design so that the audience would be more attracted and captivated by the final piece. Furthermore, I learnt how light can transfigure the colour, tone and shape within a certain painting and how this can affect the mood and atmosphere of a particular audience when viewing the image.

With all the knowledge I’ve ascertained, I was ready to start. Firstly, I gathered research about two individual artists who created posters, both differentiating in time periods. The first Artist I reviewed, went by the name of Adolphe Cassandre. His work was inspiring, due to his strong, bold colours and simple geometric shapes. His designs were simplistic but represented a deeper meaning. This influenced me to incorporate his technique into my sketches and three final designs.

The second artist’s name is unknown, nevertheless, I was still intrigued by the contemporary design. It portrayed two soldiers, side by side, in combat gear. The image was painted in an old Chinese style; ink. The smooth flow of the brush contradicted the harsh red lettering of the title “Metal Gear Solid”. It showed justice and righteousness. I decided to combine this element into my final design, by creating a red title with a brush like font, to imitate the rustic art style from this poster.

In comparison, my final design portrays two police cars side by side, this was to emulate the contemporary poster and to show that it was a metropolitan city. In addition, the “Police” enforce rules and justice within a community, just like the two soldiers did within the game “Metal Gear Solid”. Furthermore, I integrated different geometric shapes that were used by Adolphe Cassandre into my work to provide a simplistic yet intricate effect.

In previous lessons, I was taught how to Non-Destructively take away the background of an image and add a new layer which featured the new gradient background. I used this idea within my final design. I created a New layer and then used the Gradient Tool to add the background. I decided to create a Night sky, as I thought this would be more eye catching and relevant as cities look more attractive at night.

I developed everything in Adobe Photoshop, with reference from http://www.Google.com images to create the police car, rain and puddles. I used various tools, effects, techniques to create the objects within the poster. I applied effects to the font and many other layers to enhance the atmospheric feel of the metropolis.

1. Firstly, I set up a blank canvas and changed the units to millimetres and used the specified size for A3 (297 x 420 mm).

2. With the settings altered, I then started to create the guidelines. I clicked on: View > Rulers. This allowed me to apply rulers to the canvas as accurate guidelines for my design.

3. With the rulers in place, I then created a New layer and implemented my own guides using the pen tool.

4. Once all the construction lines were added, I then created New layers to form the grounding of the buildings, roads.

5. In a previous lesson, I learnt how to remove the background from a picture and design my own using the gradient tool. I applied this method to my work and used dark purple with black as the night sky.

6. When the grounding was complete, I then started to add colour to the appropriate places.

7. I used references from http://www.Google.com images to create the Street lamps, Traffic lights, police cars and the road. Furthermore, every time I created a New object, I made a New folder so that it was organised.

8. The police cars took the longest time as I had to trace around an image from Google using the pen tool and then change the colour and gradient.

9. After I had created the main objects within the poster, I then started to create the puddles, rain and cloud effects using different techniques.

10. I used the brush tool and lowered the opacity to form the clouds and mist.

11. With all the effects applied, the last and most important part of the poster was to implement the logo and text.

12. I used a website called http://www.Dafont.com to find appropriate fonts. I used Agency FB which is an integrated font in Photoshop for the “London Festival of ” and “1st – 30th June 2017”. For “Architecture” I used a font called “Road Rage” which was on http://www.Dafont.com.

13. I then used an effect panel to apply an outer glow.

14. lastly, I then created a New layer and used the brush tool to form the stars in the background. I lowered the size of the brush and intensity. In addition, I created shadow effects using shapes from the tool panel from the left.

15. Finally, the poster was ready for export and print.

Final-Design.jpg

Here are the two well-developed alternatives:

Alternative 1

Final_Design_1.jpg

Alternative 1, was the design I was originally going to use as my final design. However, as I experimented with different colours and compositions, I realised that I could develop a more professional and stylish piece of artwork. I learnt new techniques and abilities from this design, for example, I overlapped shapes using the pen tool, to create a three-dimensional atmosphere.

When I was planning the designs in my sketchbook, I used the knowledge I have previously learnt in Simon Klein’s lessons to create the poster from a different perspective and dimension to give the viewer an interesting viewpoint of London. In addition, I used simple polygonal shapes to add to the abstract design.

Adobe Colour is an online resource used globally to distinguish particular colour palettes. I chose a “Triad” palette setting. Every colour known to mankind is portrayed within the wheel provided in the middle of the screen. The overall theme of this Alternative design was “abstract” and so I picked colours that complemented each other.

I used Adobe Photoshop for Alternative 1.

1. Firstly, I set up a blank canvas and changed the units to millimetres and used the specified size for A3 (297 x 420 mm).

2. With the settings changed, I then started to create the guidelines. I clicked on: View > Rulers. This allowed me to apply rulers to the canvas as accurate guidelines for my design.

3. With the rulers in place, I then created a New layer and implemented my own guides using the pen tool.

4. Once all the construction lines were complete I then created a New layer and drew different size shapes, this was going to be the fundamentals of Big Ben.

5. I duplicated each shape for the shadow effect. The placement had to be precise, otherwise, the perspective would look distorted.

6. The poster didn’t have a background. I looked at my notes and decided which palette would suit the design best. I chose Pink/ purple, Blue and Yellow.

7. The design was almost complete. I added text using a font type called “Bayformance”, I changed the colour from white to yellow and used an “Inner Shadow” setting to help enhance the three-dimensional effect.

8. With all the text, colour composition completed, I felt that the Blue was overpowering and needed to be less flat. In previous lessons, I was taught how to create a low poly bird in Photoshop. I used this idea and incorporated a “Low-Poly” style to the Blue polygonal shapes.

9. I was in the final stages of the process and the poster was ready to be exported. I went to File > Export and chose the highest quality possible.

 

 

 

Alternative 2

Final-Design-5-Recovered-(1).jpg

After further analysis from both myself and my tutor, we agreed that it would be beneficial to change the final design. Although there were specific features that indicated a metropolis, it didn’t relate to “London” as the Police cars were “American”. Furthermore, the brief explicitly describes that the poster should “communicate an intended meaning cogently to a specified audience through the imaginative use of the language of art and design”. In order to acquire a distinction, I needed to convey London Architecture through the use of imaginative art and design. However, the poster I created wasn’t specifically relevant to London itself.

After discussing this issue with my peers and tutor, I altered one of the two alternative designs. I chose alternative design two, as it has a clear meaning and representation of London architecture i.e Big Ben. I removed the abbreviation (LFOA) from the top left, as it wasn’t necessary and distracted the audience from the main section of the poster due to its vibrant red contrasting colour. In addition, I decreased the size of the client’s logo. Many professional graphic designers, especially on film posters, make the clients logo as small as possible so that it isn’t distracting.

Final-Design-5-v1.03.jpg

In conclusion, after contemplating about which design would be more beneficial, I decided to use this one. It’s professional, stylish and shows London from a different perspective. I applied the rule of thirds to the piece of artwork so that the text and the building would be the focal point of the poster. Moreover, I used Adobe Colour CC to evaluate which palette would suit the design. I used a monochromatic setting and chose a turquoise shade to contrast the client’s logo. Lastly, I applied a “Myriad Pro” font which was integrated into photoshop. Big Ben is an iconic building and so people will feel a connection between the poster and the event.

 

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